Craig Rich’s bittersweet sonic wind-tunnel aims to sweep his listeners into a mesmerizing blend of Psychedelic Dreampop. Taking cues from the likes of Johnny Marr, Slowdive, Brian Eno, and Radiohead, Rich emerges as an enigmatic and introspective musical force; inviting listeners into a swirling mélange of self-reflection, questioning of social norms, and a longing to stay connected to the natural world amid the ever-growing presence of the artificial.